Sitting through a data-based presentation? I’d rather have a root canal with no anesthetic. Personally, statistics and analytics give me a headache. The only problem with that is there is another vendor with databased proof that it was their company that generated the majority of your sales. They have ‘Attribution Statistics,’ tracking pixels, and other data beyond the comprehension of most mortals that proves your customers would never have found you without them. Have you ever had a vendor present their data to your dealership that unequivocally proves beyond a shadow of a doubt that their company is responsible for the majority of your business? Their data is proof of their value as your partner.Ĭall me a skeptic. We are deep into the era of data-based sales and marketing, and, without exception, every vendor and manufacturer comes to us armed with volumes of alleged data to validate their every claim.
In recent years we’ve heard many politicians calling out “Fake News” to the point that almost every debate and speech has people working in the background calling themselves “Fact-Checkers.” Just a few decades ago, there was never a need for ‘fact checking’ because most people sort of trusted the people delivering the information to have some level of integrity. Is it possible that Vendors give Car Dealers Fake Data disguised as proof that their products and services contribute to increased sales and profits? Read the whole article on Digital Dealer here.
ALPHA ZAWGYI FOR BLOG DAY FULL
I’ve always said, “Figures lie when liars figure.” Whenever someone has a mouth full of numbers, I always suspect their motives and examine their agenda. Nobody has meaningful stats any alleged research is flawed and biased.
ALPHA ZAWGYI FOR BLOG DAY HOW TO
This article is not about how to do it but, more importantly, why you need to use and constantly build your GMB.įirst of all, I want to warn everyone reading this to ignore all of the statistics that you’ve seen, heard, or read on the subject. The answer is, I don’t even pretend to be an expert on SEO or SEM, and everything Iknow about GMB I learned from industry experts and agencies that are friends of mine. What could Ziegler say on this subject that could have any value? If we want to hear anything about GMB, we’ll go to Greg Gifford, George Nenni, or any one of a hundred other credentialled recognized agencies and experts on the subject.
Oh no! Not again, another article about Google My Business (GMB), and even worse, this one by Jim Ziegler, who is not a recognized expert on Google protocols.
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